Clinically mildness proven. Free from parabens, dyes & phthalates. Absorbs moisture to keep skin comfortable, dry & feeling healthy all day. Made with purified talc, fully evaluated by scientific and medical experts. Helps protect skin from rubbing & chafing. Leaves skin soft, dry and feeling healthy. When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Hypoallergenic* & dermatologist tested *formulated to minimise the risk of allergies. We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ Standards
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